For those of you who don’t know Pinkberry, it is the latest craze in frozen yogurt in New York and Los Angeles. The yogurt chain prides itself on “swirling” plain yogurt (similar to the Greek yogurt you might find in a grocery store), putting a healthy spin on one of America’s favorite treats.
With only 2 flavors, plain and green tea, and myriad toppings ranging from pomegranate seeds to fruity pebbles, the successful yogurt chain has changed the way we see frozen yogurt. This yogurt does not come cheap either. A medium with toppings can cost you almost $5!
Founded in 2005, the frozen yogurt chain already has a devoted customer base ; many people frequent the store daily. The original location serves anywhere from 1,300-1,600 a day (msnbc.com). Because the yogurt is so delicious and “addictive”, many refer to Pinkberry as “Crackberry.” Pinkberry has been under scrutiny recently about what actually is in the yogurt. Though the nutrition facts are openly displayed, the ingredients are not. It was found that Pinkberry’s “yogurt” did not have enough active cultures to accurately be called yogurt.
Fortunately for Pinkberry, this controversy is not stopping anyone. With new locations popping up all over (currently there are at least 36 between NY and LA), Pinkberry’s success is undeniable.
I am a huge fan of Pinkberry and if I could eat it every day, I definitely would. Unfortunately, a daily Pinkberry would not only do damage to my checking account, it would also do damage to my immune system. Though the frozen dessert may do less damage than its competitor frozen yogurt chains, there is still no denying the fact that there is still sugar and calories (the yogurt is fat-free).