| Energy Drinks |
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Besides having catchy names like Red Bull, Full Throttle, No Fear, Rock Star and Monster, what are energy drinks? Aside from caffeine, sugar and high-tech scientific-sounding ingredients, some of the most common energy drink ingredients include taurine, ginseng, guarana (a caffeine-containing extract from a South American plant), amino acids, vitamins, green tea and other “herbal” ingredients. What all these drinks have in common is plenty of calories and a lot of caffeine. Here’s what we know about caffeine:
Caffeine:
- Increases dopamine levels
- Sends a message to our brain, which our pituitary gland perceives as an alert, causing our adrenal glands to release adrenaline
- Can interfere with certain aspects of your metabolism like blood pressure and heart rate
- Is a diuretic
- Can make you feel nervous or uneasy
- Promotes headaches
Caffeine affects people differently.
The easiest way to view energy drinks is as highly-caffeinated sugar drinks. They really are not much better than soft drinks. The average energy drink delivers approximately 80 mg of caffeine, which is about the same amount found in a strong cup of coffee, twice the amount found in soda and tea.
Forget about the claims of “improved performance” or “improved concentration.” What these energy drink brands are telling you is that their drinks are full of caffeine and sugar, which will give you a boost, and they are right. The stimulating properties in energy drinks can increase your heart rate and blood pressure and prevent sleep. You will initially get a boost in physical and cognitive performance – then comes the crash.
If you are not an athlete, energy drinks can be broken down as follows:
- Fluids with vitamins, minerals and herbs
- Fluids with dietary supplements
- Fluids with a combination of vitamins, minerals, supplements and herbs
If you are an athlete, energy drinks can be broken down into three categories:
- Isotonic – electrolytes and between 6% and 8% carbs – most popular with athletes
- Hypotonic – electrolytes and almost no carbs – used mostly by gymnasts
- Hypertonic – may or may not have electrolytes and high level of carbs – popular with weightlifters
During physical activity, our body loses electrolytes – minerals like potassium, sodium and chloride – through sweat. What’s amazing is that our bodies adapt readily to this loss, and if you eat a nutritious meal within 45 minutes of your workout, your electrolytes are replaced naturally. It’s better to use foods ,and not supplements, to replace these lost minerals. However, if you are engaged in a physical activity for an extended period of time (more than 45 minutes), you should supplement your electrolyte loss.
Energy drinks can boost your heart rate, blood pressure, dehydrate your body, and – like other stimulating properties – can prevent sleep and cause havoc.
Never consume energy drinks when:
- Exercising - because the combination of fluid loss from sweating and the diuretic quality of caffeine can leave you dehydrated. Drink water while exercising
- Drinking alcohol - because energy drinks are stimulants and alcohol is a depressant. The combination can mask how much alcohol you have consumed and how drunk you are. Also, both are very dehydrating and can prevent your body from metabolizing the alcohol – almost guaranteeing you a nasty hangover.
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| melsQuiz answer |
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| melsBuzz |
- Don't get caught up in the hype of marketing of some of these energy drinks. Read the labels and discover for yourself what they are really selling
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| melsAdvice |
- As a practical matter, I take an Emergen-C - distributed by Alacer Corp and found at stores everywhere � every day after my workout. It�s a small package that dissolves into any water bottle or glass. They come in many different flavors. I don�t know if it gives me a boost of energy, but it I feel better after my workout
- If you are deciding between an energy drink with a cool name or water, go with water. It�s cheaper and probably better for you.
- If you are working out, you need to stay hydrated to avoid heat stroke
- Active people lose fluids more quickly than non-active people and must replace those fluids to avoid dehydration. Water is the best drink for these people, but endurance athletes need drinks that contain glucose as well as other fluids. Juice is probably better than popular caffeine-laden drinks
- Make your own energy drink. Go buy organic orange concentrate, add about � of the water requested, then add pinches of salt, depending upon your activity � the greater the activity, the more salt you add. At least you know what�s really going into your body. Add natural herbs if you like, too
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| DidYouKnow? |
- Approximately 65% of energy drink consumers are under 35-years-old
- Male consumers represent approximately 65% of the $1-billion energy drink industry
- Last year, the Top 5 energy drink brand sellers were Red Bull, Monster, Rockstar, Full Throttle and Sobe No Fear
- Unlike soft drinks, energy drinks are marketed to very specific sport and ethnic niches
- The energy drink market is being compared to the microbrew craze of the 1990s, when dozens of companies were vying for market share. Most retailers expect fewer than 10 energy drinks to survive
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| melsTips |
- Need to stay awake? Try drinking green tea or a cup of organic coffee.
- Many health food stores have energy drink alternatives
- If want energy, but not all the caffeine, try drinking 16 ounces of your favorite 100% fruit juice about 2 hours before any physical activity then 15 minutes before this activity, drink 8-16 ounces of water, and then drink water or juice as needed during your activity
- If you are interested in the dietary supplements found in these energy drinks, just buy them at any Whole Foods market, health food store, or online – and use them without having all the caffeine
- Fitness water does not provide glucose and electrolytes, but you might like the taste of these waters compared to the sugary drinks
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| melsQuiz |
- Who created the energy drink category?
- What year did Red Bull start selling in the U.S.?
- Unlike traditional advertising, most energy or sports drinks rely on what kind of marketing?
- The soft drink market is approximately $56 billion, the bottled water market is approximately $6 billion. How big is the sports drink market?
- Most energy drinks contain taurine, which is an amino acid. What’s the manufacturer’s rationale for adding this?
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| melsQuiz Answers |
- Red Bull in 1987
- 1997
- Guerilla marketing – sporting events, festivals, concerts, street promotions
- Estimated at between $4-$5 billion
- They believe that taurine plays a role in muscle contraction
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